Cloud diversification: When Amazon Web Services (AWS) went down on Sunday, it sent ripples across the digital world. Websites, apps and services that millions rely on were suddenly unavailable — a stark reminder of how dependent we’ve all become on a few global cloud giants. For many UK businesses, even a short disruption can mean lost revenue, frustrated customers and operational chaos.

So what can we learn from this, and how can companies build a more resilient cloud strategy?

The single-cloud problem

Most organisations turn to large-scale cloud providers like AWS, Microsoft Azure or Google Cloud because they’re fast, scalable and relatively easy to manage. The issue? Relying on a single platform creates a single point of failure.

When one cloud experiences an outage, all your hosted apps, customer portals or data workflows can be affected — regardless of how well-designed your internal systems are. It’s like having all your eggs in one digital basket.

Why cloud diversification matters

The solution isn’t to abandon the cloud, but to use it smarter. Diversifying your cloud infrastructure spreads the risk and keeps your business online even when a major provider stumbles.

That might mean:

• Using multi-cloud deployments (e.g. AWS + Azure) to distribute workloads
• Keeping hybrid models with local data centres or private cloud options
• Partnering with a managed service provider (MSP) who can oversee and optimise your mix of platforms

By diversifying, you’re not just protecting uptime — you’re improving performance, flexibility and cost control.

How MSPs like Xcomm help

Managing multiple clouds or network environments takes expertise, especially when it comes to performance monitoring, security and compliance. That’s where an MSP like Xcomm comes in.

At Xcomm, we help businesses design, deploy and maintain resilient, secure and scalable connectivity across multiple cloud environments. Whether it’s integrating SD-WAN, adding backup connectivity, or monitoring for performance issues 24/7, we ensure that even when one cloud fails — your business doesn’t.

Stay connected, no matter what

Outages happen. But with the right strategy and support, your business can keep running seamlessly, serving customers and staying competitive — whatever’s happening in the wider cloud ecosystem.

👉 Get in touch with Xcomm today to find out how our managed connectivity and cloud diversification services can transform the way you work.
📞 Call us: 03333 447 092
🌐 Visit: www.xcomm.co.uk